Do you have a keen eye for digital trends and know what makes ads effective? We are looking for a self-motivated and proactive Media Buyer to fill an open role with specific expertise in iGaming Media Buying. You will be a member of the Adcash Media Buying team, with the main goal of planning, executing and maximizing the performance/ROI of affiliate campaigns.

What you will do...

• You will be responsible for planning, executing, and optimizing media campaigns to achieve our business objectives.
• Use advertising platforms to buy traffic from multiple traffic sources using Pop, Push, Display and Video ads.
• Monitor and optimize campaigns to ensure maximum ROI.
• Troubleshoot and resolve any issues related to campaign execution.
• Analyze campaign performance data to identify trends and insights.
• Provide recommendations for campaign improvements based on data analysis.
• Collaborate with creative and analytics teams to develop effective landing pages and ad creatives.
• Conduct A/B testing to determine the most effective strategies.
• Stay up-to-date with industry trends and best practices.
• Develop and maintain relationships with traffic sources, gain deep insights into their traffic quality and ad formats.
• Develop relationships with Brands, closely collaborate with them to expand activities and provide new solutions to their marketing and advertising goals.
• Share campaigns' performance-related metrics with the team and its management.

We'd love to meet someone with...

• 3+ years experience in affiliate marketing and media buying.
• Extensive experience in managing performance advertising campaigns, iGaming products/brands is a must (experience with other verticals is an advantage).
• Understanding of different ad formats (Pop, Push, Native, Video) and traffic sources (Ad Networks, DSPs, etc.).
• Strong analytical skills and experience with tracking tools.
• Extensive working knowledge of performance-based online marketing models (e.g., CPM, CPA, CPI, CPC).
• Know-how in optimizing products and services based on customer needs.
• Experience with A/B testing and optimization techniques.
• Great negotiation skills.
• Knowledge of digital marketing trends and best practices.
• Capability to manage multiple time-sensitive projects on schedule.
• Experience with creating ad creatives (ad copies) and Landing Pages/Prelanders would be a plus.
  
• Experience with PPC (Google) and/or Meta platforms would be considered an advantage.

The life of an Adcasher includes…

• Friendly team, where you will collaborate and learn
• Use of the latest tech and equipment
• Flexible work conditions with the option to work hybrid
• Vibrant office in Tallinn, Sofia or Barcelona
• Health compensations
• Fun and memorable team events
• Access to an online training platform for further self-development
• A shuttle program offering you an opportunity to work from our other offices
• A seniority program triggering additional vacation days

A little bit about Adcash

Adcash is a global online advertising platform. Our team has been rocking the ad tech industry since 2007, and we've teams in Tallinn, Barcelona, and Sofia.

We have 10K+ active campaigns worldwide in 195 countries that reach 200M+ unique internet users every day. There's a high probability you've seen our ads when browsing the web.

We’d love to hear from you! To take the next step in your career with us, please send your CV in English.

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